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La Paloma Mexican Restaurant

2975 Foothills Blvd. La Verne, CA
Phone:

East < GO > West

The 1928 building was the home of Wilson's Sandwich Shop and later Wilson's Steakhouse until 1962. New owners purchased the property in 1964 and spent two years renovating it. In 1966 La Paloma opened and it still owned and operated by the same family.

It's pretty hard to miss the large colorful sign out front. The La Paloma name and the word Cocktails are in neon. La Paloma is Spanish for "the dove" and is a carryover from many years ago from the founding families first restaurant in Flagstaff, AZ.

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Vintage Advertising Highlights

Wilson's
Sandwich Shop
Rainbow Trout, Steak, Etc.
REGULAR DINNERS
Oranges, Grapefruit, Avocados
and Other Fruits Packed to Order
Williams and Foothill Blvd.
La Verne, California

NOTE: I think this is the first time I've see "Etc." listed as a menu item at a restaurant.
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Photo(s): 2015